Sachin M. Arora

the brief: get media planners to buy more ad space on spotify

our solve: target them where they spend their most time, excel spreadsheets. and do what spotify does best - celebrate artists/music.

so we coded the first ever music video in a spreadsheet. john summit graciously lent us his talents.

hit me up, i'll send you the spreadsheet.

awards so far:

Cannes: 1 Grand Prix, 2 Golds, 3 Silver, 3 Bronze and a Titanium shortlist

a complex production (what isn't?) that was shot between 2 continents. 7 spots made for 4 different countries. a lot of firsts for me: shooting in cape town, finally getting to work with sacred egg and shooting every single component in plates.

we also shot everything on a phantom in super slow mo. the goal was to create a painterly tableau, then by using dynamic movement in post - misdirect the audience to highlight the small business owner. thought it worked fairly well.

Working on the Smokey Bear campaign was a true honor, celebrating an American legend. We spent three days filming in the stunning landscapes of Utah, creating three impactful spots. The highlight was commemorating Smokey's 80th anniversary, taking viewers on a nostalgic journey through decades of fire prevention efforts. We also introduced a fresh voice to the campaign, Brian Tyree Henry, adding a new dimension to Smokey's timeless message.

As a bonus, we chose 3 decades (50s, 70s, 80s) to come to life via posters. We wanted this to feel like movie posters of yesteryear. Our dear friend, Sam Gilbey, did wonders. I even got to model for one of them.

We took a fresh approach to Ally’s NASCAR series for the 75th anniversary, despite working with a tight budget.

Ritesh was our go-to for his expertise with NASCAR and archival content, while Eddie was essential for his ability to seamlessly weave complex stories into simple narratives.

I'm incredibly proud of the entire team, especially my co-producer Andrea Segura, for helping bring this project to life

Accenture challenged us to create their latest anthem spot with a brief to showcase delivering 360 value in a unique way. Our answer: Motordrome. Set in rural India, we featured a daring stunt where a rider drives parallel to the ground. Salma, our heroic talent, was a small-town girl with a big heart.

Our brilliant director, Derek Cianfrance, instantly loved her at casting. Shooting in India during a pandemic was a Herculean effort, but we’re incredibly proud. And yes, Jonny fuckin’ Greenwood scored it.

It was great to dive back into performance comedy. The client trusted us and took risks, which always leads to good work. Our mission: give Viator the recognition it deserves. Many people have used the platform, like booking a Colosseum tour, but Viator still flies under the radar.

Even on a tight budget, I believe these memorable spots do the trick.

Creds:

director // kinopravda

dp // bet rourich (roman & bummin’) & ben mullen (sf by scooter)

edit // carlos arias

color // mikey rossiter

agency // fig

We launched a campaign to celebrate Sue Bird’s partnership with Crown Royal Apple, coinciding with her retirement year. We shot in Seattle, where Sue’s 20-year career has left an indelible mark. This campaign is a tribute to Sue, capturing her legacy in true Crown Royal Apple style.

**we made a shit ton of content from a 1 day shoot on a shoestring budget

As the newly appointed AOR for Dunkin’, our first major campaign hit the streets with a bang. We all know everyone loves fall, but we needed to find those who truly live for it. Enter ‘FALL HARD’—a campaign celebrating fall enthusiasts, with a little help from Dunkin’. We had an incredible team working on this one from top to bottom. consume responsibly!

There’s social responsibility PSA’s then there’s what we made for Johnnie. Together with a bad ass creative, we concocted a campaign that doesn’t yell at a viewer to responsibly drink. It shows them you can have a good time by pacing yourself. In comes ‘Rewind the Night’. Emma and her friends are having an epic night. One she’ll remember and not feel like shit about the next morning. All because she decided to say ‘i’m good’ at the right moments.

This campaign spanned a few months and I’m proud of the final product(s). We shot a teaser for the new 48 car in January and again at the Daytona 500 in February. Hell of an experience.

Showed this to some die hard Nascar fans and they feel we captured the essence of a race. It’s a pretty communal and cordial space, to be honest. Not like other sporting events because the rivalries aren’t as tense. Folks are just there to have a good time and bask in the sounds of great american motors.

Ally gave us the freedom to find real fans and showcase them. Enjoy the ride!

“You Just Might Surprise Yourself,” a campaign aimed at showcasing how the platform can provide people with new and exciting ideas to act on and help them find and shape the things they actually enjoy and that personally fulfill them.

It was an ambitious production, but with the incredible partnership of our Director Yann Demanage and trusted partners, we were able to pull off an amazing feat.

Press:

AdAge

SHOOT

AdWeek

A 360 campaign for the all new Hyundai Elantra. We championed the ‘Dare Greatly’ brief to limitless bounds. The proof is in the pudding. Worked with a star studded team to make this a reality.

Topgolf tapped anomaly to overhaul their marketing and advertising strategy. If you’ve ever visited a Topgolf, you know they’re super fun and they do a ton of business without much advertising. However, they’re expanding (added 80 locations this year) and wanted a trusted partner to help bring this vision to life: disrupting the game of golf without pissing off those who love golf.

Naturally the campaign was born: It’s Golf. It’s Not Golf. It’s Topgolf.

It’s simply a different brand of golf, where novices and pros can have fun together.

We churned out a massive 360 campaign in record time - tv, print, OOH, social, activations, merchandise and then some.

We’ve got a long form, :60, :30, :15, several socials and thousands of stills.

The best way to bring this to life was a mixed media approach after we saw how fun the stills were. Our :15s and shorter content were made up of stills only.

The campaign featured a ton of friends of the brand, including Erin Andrews, Charissa Thompson and Kelly Stafford.

Tradesy tapped us to launch their first brand campaign. High end luxury at a moderate spend. We partnered with Gemma Warren to bring 3 films to life. It was a pointed idea with a loose script and we’re happy with the final product.

Casper tapped us to help launch their new Wave mattress (which is amazing by the way) through a full 360 campaign. We chose to collaborate with Ryan Staake on this because he has a keen technical eye and can make a lot happen on one shoot day. Even with all the covid restrictions, we were able to walk out with with 2 national broadcast spots, assets for banners, social cutdowns and more. It was a great experience all around to EP this one.

Just a hobby that I'd like to do more of..

Zalando tapped B-Reel to help launch their new Pre-Owned platform. We assembled the team who launched Fenty and delivered some sleek work under a fun ‘Lead the [ex]change’ header. A clever way to show how one article of clothing can be repurposed in a fresh way for someone else. I managed a remote shoot in Germany, because there’s always something new in 2020!

Facebook tapped us to bring life to their new and improved Events product. After a couple of rounds of testing and a fun shoot in Austin, we exceeded company benchmarks by a large margin. #moretogether

Google has struggled to gain traction with their traction with their domains product. We came up with a cheeky way to say ‘make your side hustle your real hustle’ in this fun little spot.

Bud Light’s music and entertainment division tapped Virtue x Vice to produce their latest Dive Bar Tour series. It was an exciting opportunity to bring musicians back into the environment where they started and the brand seamlessly fit in.

A fun video series that features rivalry teams of the NFL talking smack.

Added fun social engagement by asking the audience to vote for their favorite.

Who takes the cocktail crown?

Finn was a fairly new offering from Chase. It’s an app that combines the best of Acorns, Stash, banking - into one powerful branchless banking machine.

We were tasked with spreading awareness (and getting downloads) to the young consumer. It’s been a success so far.

//director: +jacksonkarinja

Giving talent their own equipment to record was a first for me, but it helped authenticate the end product. These are 8 real people in different stages of the contact lens journey - some brand new wears. We had an actual shoot with 2 of them to help build the story.

What’s a good way to grab a college students attention? Rig an ATM with a live feed of HQ’s Scott Rogowsky.

One of the more unique campaigns in my book and can’t say it wasn’t fun partnering with TV Boy. Best in the hidden camera business.

//director: Nathan Crooker

This is the first time Crown Royal targeted Baby Boomers with their ads. A fun series, indeed.

This was a fun cocktail series that featured 3 hispanic bartenders that loved their craft. They each created a cocktail with ingredients that reminded them of their childhood.

We needed to reintroduce Seagram's 7 to the world, one of the most revered liquor brands. What better way than a lifestyle and cocktail series shot at a dive bar? Everyone loves a comeback.

Ballin’ on a budget. We pulled together a retro holiday campaign for Select (legal cannabis) in record time and we’re incredibly pleased on how it all turned out. Had 3 separate rooms going on shoot day - photography, films and a phantom cam. Came out with an abundance of assets for Print, OOH, social and YouTube pre-roll. Smiles all around. Give the gift of calm this holiday season!

Chase contracted influencers to bring awareness to all the features and benefits of Chase Pay. Nice to have a shoot in your own backyard.

My team was tasked with launching a new product for Nesquik. This was not only a new product launch, but a completely new target for the brand. We all remember Nesquik as the quirky bunny and the powdered chocolate milk our parents used to give us when we were good. Well, the brand knew it had a loyal audience 20 years ago and it made a product that adults can enjoy without feeling guilty. Protein Plus. The same chocolate milk you loved but now packed with 23 grams of protein. Who woulda thunk it?

We made a 360 campaign, with the TV spot being the flagship.

I was part of the team that produced the new My Verizon app. A bold new future. My team, specifically, was tasked with the retail integration within the product. Now, this was cause for some concern with some of the internal teams at Verizon as the salespeople worked on commission. Our goal was to make this non-intrusive for the customer and seamless enough for the clerk.

I worked directly with Verizon subject matter experts to gather business and technical requirements to better inform the internal team.

We're pretty happy with the end result.

Bank of the West wanted us to think outside the box, so we got Mort Nathan (Kingpin, Gilmore Girls) to direct a web series. I ran the show as Production Coordinator. Enjoy.

A truly integrated campaign.

We approached this with one core vision: How do we leverage all of our channels to show the world that Kim Oddo's training makes a real difference? 

The testimonials were my favorite part. Hearing their actual stories, I have a whole new respect for body building.